I have often found that service sector institutions can be much too fixated on supporting an ‘enterprise’, rather than the person running it, and moreover that even their focus on the business entity can be limited to the area most obviously related to their service, rather than encompassing the needs of the business overall. This linear approach to delivering business support services demonstrates, in my mind, a lack of empathy with the real dynamics of any small or medium enterprise, and represents a huge lost opportunity for both parties – and the macro-economy.
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