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Small businesses by their very nature reflect the personalities and characteristics of their owners much more than larger and corporate organisations. This presents real challenges, as business behaviour and decision-making can be unpredictable at best.
If you offer financial, banking, or business support services that could help small businesses to flourish, and you’re keen to benefit from the market opportunity the small business sector represents, consult ICE.
We can help you to understand the nuances of the small business sector and, critically, to take action to effectively engage with businesses that, before now, may have been out of your reach, such as family-owned business, social enterprises, women’s enterprise and home-based business.
ICE can help you to improve your engagement with Small Business
Of particular interest to me was Dinah’s in-depth, yet engaging and accessible insight into marketing as a factor for business success. This proved particularly useful to me as it gave me the confidence to be able to look more critically at start-up business proposals, and test the viability of these proposals through targeted questions – questions which I would never have thought to ask had I not been on this course. This was of useful assistance to my manager who then had the confidence in me to initially interview the proprietor(s) of potential start-up businesses myself.
Dinah is knowledgeable and passionate about her subject and I wholeheartedly recommend her. She has the happy knack of being able to deliver potentially dry, technical matter in an engaging way. Her insight was invaluable to me in my then role and added considerable value to the support I was able to give to my manager, and most importantly, my customers.”